Privacy Policy and Disclosures

Sleep Builder understands that users have concerns about privacy. The security of your information is important to us. This privacy policy with affiliate disclosures describes our business and practices regarding the collection and use of your personal information for the Sleep Builder service. Personal information is data that personally identifies you, including your name, address, and email address.

This privacy notice provides you with details of how we collect and process personal data through your use of the site (the “Site”).

If you have questions or concerns regarding this statement, please contact:

Privacy Officer
Sleep Builder
Contact Us

Personal Information We Collect

When you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our Site, and various information about how you interact with the Site.

We collect information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. (For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

In addition, when you make a purchase or attempt to make a purchase through the Site, we may collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”

We also collect communication data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us.

We process this data for the purposes of communicating with you; for keeping records; and for the establishment, pursuance or defense of legal claims. Our lawful and legitimate business interests mean we will reply to communications sent to us, to keep records, and to establish, pursue or defend legal claims.

For legitimate business purposes, we may use this data to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of the advertising we serve you. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests.


We store certain personal information that you provide us. This information may include (but is not limited to): user registration (including first name, last name, address, email, and organization name); email messages or other information you send us; data from online forms; and information about goods and services you have purchased (or attempted to purchase) through the Site.

At other points on our service, we may collect additional personal information from you. This information is used for internal purposes only and to improve the experience of users of the service.

We may provide aggregated data about the use of our services to third parties. We will share your profile only with third parties who assist us in processing and analyzing the information and optimizing our site. We do not sell your data.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive Data refers to data that includes details about your race, ethnicity, religion, political affiliations, or sexual orientation.

At this time, Sleep Builder does not collect or store your credit card number or reuse this information in any way, although we may store information about your transaction.

If you are under the age of 13, we do not want your personal information and you are not authorized to send it to us.

Sleep Builder cooperates with law enforcement agencies in identifying anyone who tries to use our services for illegal activities.

Your information may be used to: (a) provide access to materials to which you have purchased access; (b) verify your identity; (c) anticipate and resolve problems with our service; (d) personalize your service; (e) collect delinquent payment for products and services sold to you; (f) contact you regarding our services; and (g) develop and market products and services that may be of interest to you.

It is our general policy not to share your personal information with third parties. However, the Site may: (a) release information about users who we believe are in violation of our policies; (b) report to law enforcement agencies any activities that we suspect may be unlawful; (c) release any information to comply with a judicial order or a lawfully issued subpoena; and (d) share information as necessary in order to deliver the product or service you ordered or to collect a delinquent payment.

In addition, for non-marketing purposes for which you cannot opt-out, selected personally identifiable information may be shared with: (a) appropriate officials in cases of health or safety emergencies; (b) state and local authorities, within a juvenile justice system, pursuant to applicable state laws; (c) parties with legitimate operational interests, including contractors, consultants and volunteers who have agreed to abide by this privacy policy; and (d) certain officials for audit or evaluation purposes.

If we go through an assignment, sale, joint venture or other transfer or disposition of some or all of the assets of the company or any of its sites, we may assign, sell, license or transfer any information that you have provided to us, including personally identifying information, to the third party(s) purchasing or assuming such assets.
We may process your personal data without your knowledge or consent where this is required or permitted by law.

Public Forums

We may make discussion forums, message boards, chat rooms, and live meeting rooms available to registered and non-registered users. Information that is disclosed in these public forums becomes public information, so users should exercise caution when disclosing personal information.

Marketing Communications

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if you made a purchase or asked for information from us about our goods or services or you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by contacting us at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other purchases or transactions.

Data Security

We and our hosting partners have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to those employees and partners who have a business need to know such data.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Rights

Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data, and to withdraw consent. If you wish to exercise these rights, please email us.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

In addition, if you are a European resident, the Site processes your information in order to fulfill contracts we might have with you or orders you have placed with us or otherwise to pursue our legitimate business interests listed above. Sleep Builder is based in the United States, so please not that any information will be transferred outside of Europe.

Changes to Our Policies

Please check this page for updates. Sleep Builder reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Affiliate Relationships and Disclaimer

Sleep Builder tries to provide the most current and trusted information and product reviews across the world of sleep. Every editorial product is independently selected and reviewed. All opinions are solely those of the Sleep Builder staff. However, as a convenience to you and as part of our business model, we may link out to merchants and other websites.

Some of the sections of this Site allow you to purchase different products and services online provided by other merchants. Some of the links that we post on our site are “affiliate links.” This means that if you click on the link and purchase the item, we will receive an affiliate commission.

Please note that we are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these third-party products and services or their warranties. In addition, a merchant will probably have its own privacy and data collection practices that are different from ours.

If you make a purchase from a merchant on their site or on a site that we have posted a link to, the information gathered during your visit to that merchant’s online store or site and the information given as part of the transaction, such as your name, e-mail address, street address, telephone number, and credit card number, may be collected by the merchant and Sleep Builder. You should first visit that merchant’s website and click on its terms of service or contact the merchant directly prior to making any purchases.

Amazon Associates Program

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.

These disclosures are made in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Last Updated: August 2018